Today, hair is more than just a symbol: it is big business. From India to Peru, the human hair trade has spread across the globe, and it has the UK in its grasp. Last year HM Revenue and Customs recorded more than £38m worth of hair (human, with some mixed human and animal) entering the country, making the UK the third biggest importer of human hair in the world.
Despite the recession the UK extension industry is booming, with hair extension companies claiming it is worth between £45m and £60m (according to London based industry research firm IBISWorld, revenue from hair and beauty salons will be £3.64bn in 2012-13). Great Lengths Hair Extensions, who supply more than 1,000 salons in the UK, report a staggering 70% growth in the past five years. And according to Dawn Riley from Balmain Hair, which sells extensions to thousands of salons and hundreds of wholesalers, this is only the beginning. “It’s still an emerging market. We are now seeing the growth that colour [hair dye] saw 30 years ago.”